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The digital revolution has generated exciting new opportunities when it comes to brand building. Food and drink producers can spread their brand message further and wider by adopting a multi-platform approach to marketing. This means it’s never been easier to reach potential customers!

It’s never been more important for brands to be honest about where food or drink products come from. That’s because a new study has found that consumers now want more...

How much thought goes into the packaging of your food or drink product? If it’s not one of your top priorities as a business, you could be making a huge miscalculation. The power of product packaging is not to be sniffed at. It can help your brand stand out from your rivals and be the one that sells.

How do consumers in the UK and Ireland decide their supermarket choice? With more competition than ever, the battle for market share on both sides of the Irish Sea is...

A new report has found that supermarkets are now “raising the bar” in the US foodservice market. More and more retailers have added value to their business by selling restaurant-quality...

Did you know your store design is important when it comes to attracting customers and driving foodservice sales? That’s the conclusion of a new report from Technomic and Chute Gerdeman. And...

Discount retailers are continuing to reshape the UK and Irish shopping landscape – and it’s putting mainstream supermarkets under ever more pressure. New research from the Local Data Company (LDC...

For food and drink producers, it’s a competitive retail market – and it’s not just your product launches that will demand your focus. Of course, you’re hoping for big things from your brightest food or drink product – not least from a sales and profit perspective. But the most successful product launches can be undermined if you don’t keep an eye on your existing range too. It’s a point that a SmartBrief article has picked up on. Drawing on a white paper from Salient Management Solutions (PDF), food and drink producers should evaluate their entire product mix – including current and future product launches.

Food-to-go is booming right now – and when it comes to chilled choices, sandwiches, paninis and wraps are dominating our purchases. That’s according to new research from packaging specialists Huhtamaki...

Scotland’s largest supermarkets have been urged to “reposition” fresh milk in their stores – and to promote it as a healthier ‘on-the-go’ alternative to fizzy drinks. The National Farmers’ Union...